Dealers
Selling motorcycles is a tough business. To grow your dealership, you need to attract people who don’t yet ride. But the truth is, most non-riders have a deep fear of motorcycles. Even if they muster the courage to visit a dealership, they can’t experience the thrill of riding to help ease that fear. They can look at the bikes on the showroom floor, and maybe sit on a few, but that’s the extent of it. For many, just looking at a motorcycle can feel intimidating—especially when they think about the coordination required to ride. “I need to use both hands and feet, and I have to drive a manual transmission? No way!”
But what if there were a way to experience riding a motorcycle on the road—without any of the risk?
Enter SymRider.
SymRider gives potential buyers the chance to experience the thrill of riding a real motorcycle on the road—without ever leaving the dealership. In your showroom, the SymRider platform will immediately capture attention.
A floor model motorcycle (not running) is mounted on a platform in front of a large TV screen. Prospective customers can sit on the motorcycle, control the throttle, brakes, clutch, and gears. The bike’s engine will roar to life (the motorcycle is not running) as the rider twists the throttle. The platform seamlessly shifts gears, giving the rider the sensation of riding down a country road, feeling the thrill of the open road—safely and without risk. And the best part? The rider could end up buying the very motorcycle they’re sitting on.
SymRider helps bring non-riders into your showroom and quickly gets them hooked on the idea of riding. With just a brief introduction, you have the opportunity to convert them into lifelong customers who will return for multiple bike purchases over the years—simply because they had the chance to try riding, risk-free.
If you’re ready to learn how SymRider can transform your sales and drive new customers into your showroom, click below.